As a marketer, one of your main jobs is to keep up with changes in the industry and adapt to the changing competitive landscape. One part of marketing that has stayed pretty much the same over the past few years is blogging, even though how it is done has changed a lot. 

Blogs are an important part of every business’s online presence. Yet, we are asked, “Why does my business need a blog? You should blog regardless of your business and why your organisation needs a blog. Here we will discuss the top reasons why you should blog. 

Encourage leads to visit your website

Blogging is important for many reasons. Most importantly, it lets you make relevant content for the people you want to reach. Use this as a marketing strategy to send people back to your website, which could increase visitors.

Use the blog you already have on your website to build a base for all your social media platforms. Your company might have a presence on social media sites like Facebook, Twitter, Pinterest, or LinkedIn. Share links to your blog posts and any images that go with them on your social networking sites. Provide social media followers with a cause to visit your website.

Also, you should put inbound links in the content of your blog so that visitors can go to specific landing pages on your website.

Increase your page’s plus ranking and SEO

Utilising blogs can enhance your SEO. You may want to rank better than your competitors on search engine results pages. You must continue to maintain fresh material.

Include pertinent keyword phrases in your essay. Make a list of the topics, categories, and keyword combinations you want people to think of when they think of your business. When you write your entries, use these words and phrases and others that mean the same thing.

Your search keywords will rise if you blog about your business, industry, product, or even how your customers live their lives. This is true whether you look for these terms on purpose or not. Choosing your words will only help you achieve greater achievements.

Google and the other search engines rely on the keywords and topics on your website. It is to find your site concerning the terms being searched.

Develop your company’s identity and reputation 

If your blog doesn’t look well-kept or professional, it could hurt your online business. But, your organisation may become a leader in its field if it has an amazing blog that is updated with high-quality blog posts. You post articles on your blog relevant to the people you want to reach. Show that you know about those topics. You are marketing your expertise for your company, service, or product.

For example, if you run a store, you could write blog posts about the things you sell. Your clients will recognise you as the knowledgeable source for the things they are interested in purchasing. If you work in the business-to-business field, the information about your service should be clear and well-researched on your website. Become the hub of your industry or the place where people go first.

You’re also getting people to trust you. The more you can show that you know a lot about your profession, the more likely your customers will trust you to give them what they want.

Your customers will get more out of the information you give them if you teach them about them.

Improve how you talk to your current customers

Blogs provide an extra channel for connecting with clients and strengthening connections with them. Going straight to your website lets your customers understand your business or outcome without leaving the convenience of their online “home base.”

 Also, like on your other social networks, you should talk to your customers by answering their questions and comments. If they leave a comment on your website and ask a question about the product you are writing about, you should answer it right away. 

 Unlike many social networking sites, a blog stays on its host website for a long time and can be searched. Your remarks in the statements section of your website will last longer than those on Twitter or Facebook. Others will also be capable of viewing your comments.

Create content for social media

Your blog posts are full of great information. You should feel free to share them on Twitter, LinkedIn, Facebook, and Pinterest, among other social media sites. For illustration, you can add a call to action to the blog about loans for women in business.

If you want to be active on social media but don’t want to keep making new content, reusing the content from your blog is a great option to think about. If you use blog posts as part of your social media content marketing plan, you can also increase the number of people who visit your website by sending them to your blog.

Generate Leads

Blogs are a good way to turn people who visit your site into possible customers. Since search engines look at each blog post on its own, you can generate leads for your business by putting a call to action in each post.

These calls to action can lead people to free eBooks, whitepapers, templates, trials, or any other kind of content in exchange for which people would give their information. Even though it may seem hard, here are the steps that need to be taken:

Make a piece of content that is so valuable to your site’s visitors that they are willing to give up some personal information in exchange for it. Add a call to action to the blog article where your freebies are offered. You may do this using a popup or a banner.

Make a landing page that users will send if they click on your call to action, letting you collect their personal information. When the visitor gives you their information, you will give them access to the material you promised.

Blog posts determine what will happen in the long run 

Imagine not needing targeted ads or social media posts to attract website visitors. This would be financially and time-efficient. This is exactly what blogging is good for. How could you even ask that? You can thank the search engine for this.

Let’s say that you just posted something to your blog. You might see a big jump in traffic in the days after the article is published because it will now be rated. But, the post will still bring people to your website for months, if not years, to come.

Because keeping a blog takes a lot of work, especially coming up with content, many organisations, especially ones that are just starting, are hesitant to start one. You may get a lot out of blogging if you post, write good content, and use good marketing techniques.


Now, we have discussed the benefits of blogging. You should agree that keeping a blog is an important part of good Internet marketing. Put relevant content on your blog. You will get 

  • more people to visit your website
  • Improve your SEO
  • Become known as a leader in your field
  • Strengthen your relationships with your customers
  • Get content and leads from social media and see long-term results 

Leave a Reply